How can an advertiser set up enhanced conversions for leads?

An advertiser can implement enhanced conversions for leads using Google Tag Manager, the Google tag, or the Google Ads API.

• Enhanced conversions for leads can be set up through Google Tag Assistant.
• Enhanced conversions for leads can be set up through Google Analytics Manager.
• Enhanced conversions for leads can be set up through the Google Ads API for enhanced conversions.
• Enhanced conversions for leads can be set up through Google Tag Manager, Google tag, or Google Ads API.

Explanation:

Advertisers can configure enhanced conversions for leads through several commonly used methods, depending on their technical setup.

Google Tag Manager (GTM): This is a widely used approach that enables advertisers to manage tags and send enhanced conversion data—such as hashed, user-provided information from lead forms—without making direct changes to website code.

Google tag (gtag.js): Advertisers who have implemented the Google tag on their site can set it up to send the required hashed first-party data along with conversion events.

Google Ads API: This option is best suited for advertisers with strong development resources, allowing them to automate and deeply integrate conversion data submission with internal systems.

Together, these methods offer flexible ways to securely transmit hashed data for enhanced conversions, helping improve overall measurement accuracy.