When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?

When a user completes a conversion on your website and you collect first-party data such as an email address, name, home address, or phone number, this information can be securely hashed and sent to Google using the Google Analytics feature known as user-provided data.

• Customer Match
• Data Import
• Admin API
• User-provided data

Explanation:

Google Analytics 4 (GA4) includes a feature called user-provided data collection that enables advertisers to securely share hashed first-party customer information—such as email address, name, physical address, or phone number—with Google. This data is collected with user consent at the time of conversion and is processed in a privacy-safe manner. It helps improve conversion measurement, supports features like enhanced conversions, and enhances audience matching for remarketing and reporting, particularly in environments with limited dependence on third-party cookies.