What’s one of the reasons that advertisers should adopt enhanced conversions for web?

• Enhanced conversions for web helps to track conversions on third-party inventory.
• Enhanced conversions for web enables measurement of offline data.
• Enhanced conversions for web preserves view-through conversions.
• Enhanced conversions for web increases conversion observability.

Explanation:

In today’s privacy-focused environment, browser limitations—such as cookie restrictions—and user consent decisions can cause many conversions to go untracked. Enhanced conversions for web help overcome this challenge by enriching existing tags with securely hashed first-party data, such as email addresses. By matching this data to signed-in Google accounts in a privacy-safe way, Google can recover and model conversions that might otherwise be missed. As a result, advertisers gain improved visibility into conversions, leading to a more complete and accurate view of campaign performance, which is essential for better optimization and bidding decisions.