You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign ?An advertiser is looking to drive revenue and long-term growth for their business.
If you’re running a campaign and want to evaluate its ROI, the conversion value/cost column in the report shows the return on investment for that campaign.
- Conversion rate
- Conversion value
- Cost per conversion
- Conversion value/cost
Explanation:
Return on Investment (ROI) is a key metric used to measure how profitable a campaign is. In digital advertising, ROI is determined by dividing the total value generated from conversions by the cost required to drive those conversions. The conversion value/cost column in reports reflects this calculation directly, showing how much value is earned for each unit of spend. A higher value indicates a stronger return on your advertising investment.
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