What are three reasons why value measurement is a good fit for this advertiser? Select three.

If an advertiser aims to drive revenue and achieve long-term business growth, value-based measurement is a strong choice because it enables them to distinguish between different types of customers and optimize accordingly, confidently expand targeting and remove budget limits, and gain deeper insight into the true business impact of their marketing investments.

• Value measurement requires the use of predictive values to determine how likely someone is to convert.
• Value measurement allows advertisers to differentiate the consumers they acquire and optimize accordingly.
• Value measurement allows advertisers to expand their targeting and uncap budgets with confidence.
• Value measurement helps to reduce the advertiser’s cost per conversion for their campaigns.
• Value measurement allows advertisers to better understand the business impact of their investment

Explanation:

Value measurement is essential for advertisers focused on driving revenue and achieving long-term growth because it emphasizes the quality and impact of conversions, not just their volume.

Differentiating customers and optimizing performance:
Since customers vary in value, value measurement helps identify those who contribute more—such as repeat buyers or users with higher lifetime value. Advertisers can then adjust bidding and campaign strategies to attract more of these high-value customers, leading to improved ROI.

Expanding targeting and scaling budgets with confidence:
With a clear understanding of customer value, advertisers can safely broaden their audience targeting and increase budgets, knowing their decisions are based on real business outcomes rather than surface-level metrics like clicks or impressions.

Understanding true business impact:
Value measurement directly links advertising spend to meaningful business results such as revenue, profitability, and customer lifetime value. This clarity helps justify marketing investments and supports smarter, more sustainable growth strategies over time.