How would a digital marketing consultant describe the Google tag to a new advertiser?

A digital marketing consultant would explain the Google tag to a new advertiser as a JavaScript framework called gtag.js.

• It’s a tag snippet for Google Shopping that’s needed for tracking.
• It’s used to deploy and modify both Google and third-party tags.
• It will replace Tag Manager, which has less accurate data.
• It’s a JavaScript framework, also known as gtag.js

Explanation:

When introducing the Google tag to a new advertiser, a digital marketing consultant would explain that the Google tag—known as gtag.js—is a JavaScript framework. It enables the integration of various tracking and measurement capabilities on a website. By using this framework, advertisers can accurately collect data and analyze user behavior, allowing them to optimize and improve their digital marketing efforts for stronger performance.