Your client is interested in comparing the performance of YouTube campaigns against that of video campaigns across other publishers and media channels. Which two metrics should your client use to get a comparable view of their performance? Select two.

If a client wants to compare the performance of YouTube campaigns with video campaigns on other publishers and media channels, the two metrics they should use for a consistent comparison are reach and frequency.

• Brand Lift for YouTube
• Engaged-view conversions
• Reach
• Frequency

Explanation:

The selected answer is correct. When evaluating video campaign performance across different publishers and media channels, reach and frequency are the most reliable and comparable metrics.

Reach measures the number of unique users who were exposed to the ad, regardless of the platform, making it a consistent indicator of audience size.

Frequency shows how often, on average, each unique user saw the ad, helping assess levels of exposure and the risk of ad fatigue across platforms.

Together, these metrics provide a standardized view of audience exposure, enabling more accurate comparisons across publishers than platform-specific engagement metrics.