What’s the definition of a tag, as it pertains to digital advertising?

A tag is a small piece of code added to every page of a website to enable tracking and measurement in digital advertising.

• A tag is a large snippet of code that’s placed on the conversion page of a website.
• A tag is a small snippet of code that’s placed on the conversion page of a website.
• A tag is a large snippet of code that’s placed on the home page of a website.
• A tag is a small snippet of code that’s placed on every page of a website.

Explanation:

In digital advertising, a tag is a small piece of code installed on every page of a website. It gathers data about user actions and behavior after they interact with an ad and sends this information back to Google Ads for reporting and analysis. Tags help advertisers understand how users engage with their site, identify preferences, and track key conversions. When implemented correctly, tags enable more effective optimization of advertising strategies and improved campaign performance.