A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting.What report will provide them with that information?

The Attribution Report in Google Ads offers insights into how adjusting the attribution model can affect conversion reporting.

• The conversions report
• The campaigns report
• The click analysis report
• The attribution report

Explanation:

In Google Ads, the Attribution report helps marketing analysts evaluate conversion data from Search Ads campaigns. It provides visibility into the customer journey leading to a conversion and can reveal how specific keywords or interactions contribute by assisting conversions. By showing how conversion reporting may change under different attribution models, the report helps analysts better understand how various advertising touchpoints work together and supports more effective conversion optimization.