A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

Enhanced conversions for web use securely hashed first-party data to enable more effective and powerful bidding.

• Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
• Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
• Enhanced conversions for web uses third-party data to unlock more powerful bidding.
• Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

Explanation:

Enhanced conversions for web enable marketers to use securely hashed first-party data to strengthen bidding strategies. This capability improves measurement accuracy, supports more effective campaign optimization, and helps drive stronger performance and better results for clients.