You manage a beauty brand and know that current viewing trends make it harder than ever to deliver reach and results with TV alone. So, you’re considering adding YouTube to your media plan to help achieve your efficient reach and frequency goals. What tool or solution should be used as the first step to explore cross-media impact and forecast reach?

If you manage a beauty brand and want to understand cross-media impact and forecast reach to efficiently plan reach and frequency by adding YouTube to your media mix, the first tool you should use is TV data in Reach Planner.

• Search Lift
• TV data in Reach Planner
• Brand Lift
• Insights Finder

Explanation:

Google’s Reach Planner is built specifically for cross-media planning and reach forecasting, including the use of TV data. By combining historical TV campaign metrics—such as reach, frequency, and spend—with planned YouTube activity, advertisers can estimate the additional reach YouTube will deliver beyond TV alone. This helps determine how YouTube contributes incrementally to overall reach and frequency, enabling a more efficient and well-balanced media plan. This capability makes Reach Planner the right starting point for a beauty brand aiming to optimize cross-media reach and frequency.