Google Ads Google Ads Measurement Certifications Google Ads, Google ads measurement certification dev February 3, 2026 0 Comments

Why might an advertiser use enhanced conversions for leads?

Enhanced conversions for leads help advertisers track sales that occur offline after users submit leads on a website.

It can improve the measurement of online conversions.
It can use third-party data to improve its offline lead measurement.
It can track sales and events that happen on a website.
It can track sales that happen off a website from website leads

Explanation:

Enhanced conversions for leads provide advertisers with the ability to measure sales that take place offline but originate from leads captured on a website. This capability helps advertisers better understand how effective their lead generation efforts are in driving actual sales. With clearer insight into lead-to-sale performance, advertisers can make more informed, data-driven optimizations and improve overall campaign effectiveness.

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Why might an advertiser use enhanced conversions for leads?

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