You’re collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal.Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?

If you’re working with a brand that aims to increase revenue during non-holiday periods using a loyalty rewards program with monthly members-only email offers, the solution to re-engage those loyalty members across Google-owned and operated properties is Customer Match.

• Consent mode
• Enhanced conversions
• Optimized targeting
• Customer Match

Explanation:

 Customer Match is the ideal solution for re-engaging loyalty rewards members because it allows you to leverage your existing first-party data (specifically, their email addresses from the loyalty program). You can upload a hashed list of these members’ emails to Google Ads. Google then securely matches these to signed-in Google users. This enables you to target those specific loyalty members with tailored ads across Google-owned and operated properties like Search, YouTube, Gmail, and Display. This precise targeting is perfect for promoting monthly members-only specials during non-holiday periods to an already engaged audience.