The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal.

By choosing leads as the marketing goal for their Google Search campaign, the marketing director of the electric car company can focus on increasing email sign-ups from potential customers.

• Encourage consumers to purchase electric cars.
• Have more people view the company’s website.
• Promote videos about the business mission.
• Increase email list signups from potential consumers.

Explanation: The “Leads” campaign goal in Google Ads focuses on encouraging users to express their interest in a product or service. For the electric car company, this goal facilitates the collection of contact information from prospective customers, primarily through email signups. This method effectively builds a list of potential buyers to engage with through direct marketing efforts.