How do Performance Max campaigns work?

Performance Max campaigns leverage AI to align with a retailer’s business goals, optimizing performance across all of Google’s advertising networks while enhancing simplicity, efficiency, and reach.

• Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
• Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
• Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
• Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

Explanation:
Performance Max campaigns simplify the advertising process by utilizing the full range of Google Ads inventory. Working alongside keyword-based search campaigns, they expand your reach across platforms like YouTube, Display, Search, Discover, Gmail, and Maps. Powered by Google’s AI, Performance Max optimizes key elements such as bidding, budget allocation, audience targeting, creative assets, and attribution. By aligning with your specific advertising goals and using your creative assets, audience signals, and optional data feeds, the campaign continuously adjusts in real time with Smart Bidding to maximize conversions and achieve your desired results.