You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
To connect with shoppers who are ready to buy, select the Sales goal when setting up your Shopping campaign.
- Lead
- Awareness
- Website traffic
- Sales
Explanation:
Google Shopping campaigns help more customers discover your products both online and in physical stores. You can drive conversions across various touchpoints—whether online, in-app, by phone, or in-store—and re-engage customers who have shown interest or are ready to buy.
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