You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
To maximize conversion value and manage spend effectively with Performance Max, choose the Target Return on Ad Spend (tROAS) bidding strategy.
- Manual Max CPC
- Maximize Clicks
- Enhanced CPC
- Target Return On Ad Spend (tROAS)
Explanation:
If you’re focused on driving conversion value with Performance Max but want to reduce wasted spend, using the Target Return On Ad Spend (tROAS) strategy is a smart choice. This bidding strategy automatically adjusts bids to help you achieve your desired return, maximizing conversion value while improving campaign efficiency.
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