What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Failure to address repeated policy violations may result in item disapprovals and eventual account suspension. Items are disapproved when they fail to meet data quality standards. Continued non-compliance with policies can lead to your account being suspended.

• Your Google My Business account will be suspended.
• Your Google Ads account will be suspended.
• Your feed will be suspended.
• Your Google Merchant Center account will be suspended.

• Suspension of Google Ads
• Suspension of Google My Business account
• Suspension of feed
• Suspension of Google Merchant Center account

Explanation:
There are two main types of enforcement for Shopping ads policies: item disapproval and account suspension.

Item disapprovals happen when products fail to meet data quality standards. In such cases, those specific items are blocked within Merchant Center, while the remaining feed continues to serve ads.

However, repeated policy violations can escalate to an account suspension. Certain products are also outright prohibited from being advertised through Shopping ads—attempting to list them may result in your entire Merchant Center account being suspended.

If an item is disapproved, you’re given a limited time to resolve the issue. Failing to act promptly could result in account suspension and prevent your full product feed from appearing in ads. Therefore, it’s essential to address disapprovals quickly to keep your campaigns running smoothly.