You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.

To meet the demands of today’s curious and impatient consumers, it’s essential to uncover their specific needs. Personalize the shopping experience across all channels—whether online or in-store—by tailoring product recommendations, homepage content, and more. This approach helps align with shopper expectations and delivers a seamless, engaging customer journey

• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
• Guarantee profitability, traffic, customer base, and sales with Shopping ads.
• Provide personalized experiences that meet shopper expectations online or in-store.
• Uncover the needs to meet the requirements of curious and impatient consumers.

Explanation:
Successfully running a business for over a decade reflects a strong marketing and sales strategy. However, buying behavior is shifting. Shoppers today are purchasing smaller quantities more frequently. To keep up with this trend, retailers must adapt. It’s crucial to understand and meet the needs of modern, curious, and impatient consumers. Delivering personalized experiences—whether online or in-store—is key to meeting their evolving expectations.