What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

Shopping ads enable retailers to highlight their brand by displaying product names, prices, and images, giving shoppers a clear preview before clicking. Multiple Shopping ads—or a combination of Shopping and text ads—from the same retailer can appear in search results, boosting the retailer’s visibility and presence on the page.

  • Shopping ads let retailers add keywords in their campaigns to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.

Explanation:
Retailers can increase their visibility on search results pages because more than one Standard Shopping ad—or a combination of a Shopping ad and a text ad—can appear for the same search. Smart Shopping campaigns and Performance Max extend this reach even further by running ads across all Google channels, including YouTube, Display, Search, and Discover.

This means your ads can appear multiple times for a single user search, effectively doubling your reach.

Shopping ads show the product name, price, and image, giving shoppers a clear preview of the product before they click, enhancing their shopping experience.

Share this content:

Post Comment

You May Have Missed