You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

Merchant Center supports your shopping strategy by allowing you to upload and manage detailed product data—like images, descriptions, prices, and availability—that powers your Shopping ads. By keeping your product feed accurate and up-to-date, Merchant Center ensures your new pet products are showcased effectively across Google platforms, helping you attract more site visitors and boost traffic to your online store.

• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

Explanation:
The correct answer is Merchant Center lets you manage how your in-store and online product inventory appears on Google. As a marketing specialist for a large European pet company aiming to advertise new products and drive site traffic, leveraging Merchant Center is essential for controlling how your product inventory is displayed across Google’s platforms, including Shopping ads.

Merchant Center enables you to upload product data feeds, manage product attributes, and optimize your listings to ensure they are well-represented and searchable. This helps increase the visibility and reach of your new products, both online and in-store. It also provides tools to customize product information like titles, descriptions, and images, allowing you to create attractive and engaging ads that capture user attention and drive clicks to your website.