Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

Machine learning shifts core responsibilities, freeing up time for marketers to focus on strategy and crafting meaningful customer experiences.

• It’s an efficient way to learn what account structures are being used by similar businesses.
• It’s an automated solution to communicate with clients using faster response times.
• It’s a practical way to automatically convert client briefs into fully functional account structures.
• It allows for more time to focus on strategy and creating customer experiences.

Explanation:
Machine learning transforms Simon’s core responsibilities by shifting his focus from manual execution to strategic thinking and customer experience design. As automation takes over routine tasks like bid adjustments and data analysis, Simon gains the freedom to invest more time in higher-value activities. With access to real-time insights from machine learning, he can make smarter, data-driven decisions, craft more personalized campaigns, and develop experiences that truly resonate with customers.

Rather than getting bogged down in day-to-day optimizations, Simon can now concentrate on audience strategy, creative development, and long-term brand goals. This evolution enables more effective and efficient marketing, where machine learning handles the operational workload, and marketers focus on innovation and customer-centric growth.