A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

When creating a product feed for Shopping ads, it’s best to format the title using this structure: Brand Name + Product Category + Key Attributes such as color and size. This helps maximize clarity and relevance, making your products more likely to appear in the right search resuly.

• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Explanation:
Using a clear and structured title format—Brand + Product Type + Key Attributes (such as color and size)—greatly improves the visibility and performance of your Shopping ads. This approach ensures the most critical product details are presented up front, aligning with how users typically search. Including the brand helps build recognition, the product type clarifies what’s being offered, and attributes like size and color help users quickly find what they’re looking for. This format enhances the overall shopping experience, boosts click-through rates, and ultimately drives more sales.

Attributes are the key data points that describe your product. Providing accurate and complete attributes—both required and recommended—helps ensure your products are easily discovered in search and presented with correct details such as price and availability. As a best practice, keep your product title under 150 characters for maximum effectiveness.