A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

• Brand awareness
• Influence consideration
• Drive conversions
• Reach a broad audience without focus on conversions

Explanation

The marketing objective Influence Consideration is ideal when the goal is to make potential customers think about your brand during decision-making moments. This objective is focused on guiding users who are actively researching or comparing products, helping your brand stand out in competitive contexts. By using this objective in a Google video campaign, advertisers can show relevant video content to audiences who are more likely to engage with the brand, consider its offerings, and move closer to conversion, while ensuring efficient use of ad budget and targeting.