A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
The business owner wants people to think about their brand when making decisions. What marketing objective should they choose?
- Consideration
- Awareness
- Action
- Engagement
Explanation:
The marketing objective that helps a business ensure people think about their brand during decision-making moments is Consideration. This objective focuses on building interest and encouraging potential customers to actively consider the brand’s products or services. Video campaigns using this goal aim to increase brand recall and influence customer decisions, making the brand top of mind when users are ready to take action.
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