A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

When launching an app, especially in gaming, gaining new users and driving installs is the top priority for a business.

• User reviews
• Website traffic
• In-app actions
• New users and installs

Explanation:
When an app is newly launched, acquiring new users and driving installs becomes the top priority. This phase is essential for establishing initial traction and validating the app’s appeal to its target audience. Installs serve as a key performance indicator, reflecting user interest and market reach. For a gaming company, focusing on growing the user base early on is critical for long-term success. A well-executed launch strategy based on install metrics helps the app gain momentum, paving the way for sustained engagement and growth.