A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

A large golf booking company aiming to drive 50,000 installs before peak season should consider setting the campaign’s daily budget slightly higher than initially planned to accelerate performance for their newly launched app.

• Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis.
• Set the campaign’s daily budget initially less than planned, then double it right before deadline.
• Set the campaign’s daily budget triple than originally planned.
• Set the campaign’s daily budget slightly higher than originally planned.

Explanation:Increasing your daily budget slightly above the initial plan can accelerate app installs. This approach boosts reach and frequency, enabling Google’s algorithms to optimize performance more efficiently. A modest budget increase allows more ad placements and user interactions, speeding up install volume. While overspending isn’t advised, a small bump supports quicker data collection and campaign tuning—vital for hitting the 50,000 install target before peak season. Rather than seeing budget as a constraint, view it as a growth lever. Track your daily spend in the Campaign Performance report. If you notice your daily costs frequently reaching the cap, raising your budget can unlock more conversions.