A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions.How can the marketer remove duplicate conversions from their conversion count?

To eliminate duplicate conversions from the conversion count, a marketer can update the event tag to capture a unique order ID.

• They can sort the data by time and remove duplicate times found on entries.
• They can toggle off the possible duplicates option at the top of the chart.
• They can modify the event tag to capture a unique order ID.
• They can disable the view-through conversion data column.

Explanation:

To avoid counting duplicate conversions in Google Ads, a marketer can update the event tag to include a unique order or transaction ID. Without this, actions like refreshing or revisiting a conversion confirmation page may result in the same conversion being counted multiple times. By passing a unique identifier—such as an order confirmation number—with each conversion event, Google Ads can recognize repeat instances of the same transaction and exclude duplicates. This ensures conversion reporting remains accurate and reliable.