A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?

Tracking sign-ups for a product newsletter on a website would be categorized as a lead conversion action.

• Pageview
• Purchase
• Lead
• App installs

Explanation:

A product newsletter sign-up on a website is considered a lead conversion action in marketing. Conversion actions represent specific user behaviors that are valuable to a business, such as purchases, phone calls, or form submissions. In this scenario, a newsletter sign-up signals user interest and potential future engagement or sales. Tracking these actions helps businesses evaluate how effectively their advertising campaigns are generating interest and driving meaningful customer interactions.