A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
Tracking product newsletter sign-ups on a website is considered a lead conversion action.
- Pageview
- Purchase
- Lead
- App installs
Explanation:
A product newsletter sign-up on a website is categorized as a lead conversion action in marketing. Conversion actions refer to customer behaviors that provide value to a business, such as making a purchase or placing a phone call. In this context, a newsletter sign-up represents lead generation, showing user interest and the potential for future interaction or sales. Tracking these actions allows businesses to assess how well their advertising efforts are driving meaningful engagement.
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