A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers.Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?

If a sneaker brand wants to sell more sneakers but feels that their current audience targeting strategy is limiting their reach to additional consumers at their target CPA/ROAS, the Google AI-powered solution they should use to find additional consumers likely to convert in areas overlooked by manual targeting is optimized targeting.

• Affinity audience targeting
• Custom audiences
• Geographic audiences
• Optimized targeting

Explanation:

Optimized targeting in Google Ads is an AI-driven feature that helps advertisers reach new, relevant users who are likely to convert at a target CPA or ROAS. Instead of relying only on manually selected audience segments—which can limit reach—it uses real-time conversion data and additional signals, such as landing page keywords, to identify other high-potential audiences. By doing so, Google’s AI expands reach in a controlled and efficient way, helping brands connect with valuable customers who may be missed through narrow manual targeting.