A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

To boost awareness for their major product launch using broad match, a sneaker company could use responsive search ads and AI-powered creatives, organize and align all their ad groups according to a common theme, and use brand restrictions for branded campaigns when suitable.

• They could add broad match keywords for exact match keywords across campaigns.
• They could increase their campaign reach by using broad match with manual bidding.
• They could use responsive search ads and AI-powered creatives.
• They could organize and align all of their ad groups according to a common theme.
• They could use brand restrictions for branded campaigns when it’s suitable.

The correct answers are: They could use responsive search ads and AI-powered creatives, They could organize and align all of their ad groups according to a common theme, and They could use brand restrictions for branded campaigns when it’s suitable