Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Aaron should hold off on making any bid adjustments in his Google App campaign until he has gathered at least 100 conversions.

• 25
• 50
• 200
• 100

Explanation:
For best results in Google App campaigns, it’s important to let the machine learning algorithm gather enough data before making major bid adjustments. Experts recommend waiting until the campaign reaches at least 100 conversions. This ensures the system has moved past its learning phase and can make accurate optimizations based on real user behavior. Changing bids too early can disrupt the learning process, reduce performance, and delay campaign stability. It’s also smart to keep bid changes gradual—ideally under 20%—to maintain consistent results.