Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Before diving into the Google Ads interface, the first thing Alex should do is clearly define the goal he wants to achieve with his App campaign.

• Create a library of assets he might use during the ad creation process.
• Gather feedback from people already using his app regularly.
• Conduct thorough research on apps belonging to similar businesses.
• Define a goal he wants to achieve with an App campaign.

Explanation:

Setting a clear goal is essential because it guides every decision throughout the campaign. Whether Alex wants to drive installs, increase in-app actions, or improve user retention, having a defined objective ensures the campaign is optimized for the right outcomes. Google Ads uses this goal to tailor bidding strategies, asset delivery, and audience targeting. Without a defined goal, performance may be unfocused and results harder to measure or improve.