Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
Custom Audiences allow advertisers to reach niche market segments by defining interests, keywords, and URLs relevant to their target customers.
- Affinity audiences
- In-market audiences
- Custom Audiences
- Remarketing
Explanation
Custom Audiences enable advertisers like Amy to define very specific keywords, interests, and URLs to reach users in niche markets, such as goldfish training enthusiasts. This helps tailor brand awareness efforts to a precise audience.
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