An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling.Which three of the following features are benefits you could share regarding conversion modeling? Select three.

An advertiser considering whether to adopt enhanced conversions should understand that conversion modeling provides three major benefits: accurate and privacy-safe measurement, a more complete view of overall performance, and more effective campaign optimization and bidding.

• Accurate privacy-safe measurement
• Additional view into metrics like impressions
• Remove all gaps in the consumer journey
• A more representative view of overall performance
• More efficient campaign optimization and bidding

Explanation:

Conversion modeling, which is a core component of enhanced conversions, delivers important advantages for advertisers in today’s privacy-focused environment. First, it enables accurate, privacy-safe measurement by using aggregated and anonymized data to bridge gaps where direct tracking is not possible, while still respecting user privacy. Second, it provides a more complete and representative view of overall performance by capturing conversions that might otherwise be missed. Finally, with richer and more reliable data, Google’s AI-driven bidding and optimization systems can perform more effectively, resulting in stronger campaign performance and improved return on investment (ROI).