An advertiser wants to know how Google’s AI solutions can use the information they collect about their users to help drive revenue and growth. What is a benefit of using first-party data for their Google AI-powered campaigns to help them meet their objectives?

A Advertiser privacy-safe data powers Google’s AI solutions because it is high quality and captures customer transactions that directly drive business outcomes.

• It’s easily replicated by multiple teams within their organization.
• It’s a strong indicator of industry-wide performance for machine learning.
• It’s similar to competitor data and can be used to understand how others are performing.
• It’s high-quality and captures customer transactions that drive business results.

Explanation: Google’s AI relies heavily on the advertiser’s first-party, privacy-safe data to effectively cater to the right audience at the right time. This data is integral as it is high-quality, directly coming from customers, and contains vital information related to the products being sold and the customers buying them. It’s unique to each business, providing them with a competitive advantage in optimizing marketing strategies with Google’s AI.