An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)

The education company should align its upcoming campaign objectives with app-specific goals, broader business goals, and the app’s current stage of maturity.

• Competitor strategy
• Annual revenue
• Business goals
• Stage of app maturity
• App specific goals

Explanation :

To determine the right campaign objectives, an education company should consider its business goals, the stage of app maturity, and app-specific goals. Aligning with overall business goals ensures the campaign drives meaningful outcomes. The app’s maturity stage helps determine whether to focus on user acquisition, engagement, or retention. App-specific goals—such as installs, sign-ups, or course completions—provide measurable benchmarks. While understanding competitors and revenue is valuable for strategic planning, they don’t directly inform the campaign’s immediate objectives.