At what level should you evaluate performance for your Search Ads 360 bid strategies?
Search Ads 360 bid strategies should be assessed at the portfolio level to properly evaluate their performance.
- Ad group
- Keywords
- Campaign
- Portfolio
Explanation:
To evaluate performance accurately, you should assess results at the bid strategy level. This level gives you a holistic view of how effectively your automated bidding is achieving the business goals you set—such as maximizing conversions or hitting a target ROAS—across all campaigns managed by that strategy.
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