At what level should you evaluate performance for your Search Ads 360 bid strategies?
Search Ads 360 bid strategies should be assessed at the portfolio level to properly evaluate…
Google Ads
Google Marketing Platform
Google Ads
Google Display Ads Exam
What are two ways Google Ads can fuel your business goals? (Choose two.)
What are two ways Google Ads can fuel your business goals? (Choose two.) Enable premium…
Google Ads
Google Marketing Platform
Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
Along with implementing a data-driven attribution model in Search Ads 360 for your customer focused…
Google Ads
Google Marketing Platform
Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly.What should they use within their Search Ads 360 account to do that?
To monitor regional performance and make monthly optimizations for their globally marketed, region-specific tennis shoes,…
Google Ads
Google Marketing Platform
Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
To get a good return on investment (ROI) while working with a tight campaign budget,…
Google Ads
Google Display Ads Exam
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
Felix wants to start showing his Google Display Ads to a narrower audience with the…
Google Ads
Google Marketing Platform
What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?
To track and report on search campaigns that aren’t natively supported by Search Ads 360,…
Google Ads
Google Marketing Platform
You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns.What tool within Search Ads 360 should they turn to?
For a sports equipment brand aiming to analyze post-basketball purchase behavior on their site and…
Google Ads
Google Marketing Platform
If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
If your customer wants to explore their Search Ads 360 campaign in more detail and…
Google Ads
Google Display Ads Exam
If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
If visibility is the primary campaign goal, which bidding strategy would be the most effective…