To effectively optimize toward a target cost-per-install (tCPI) of $2, it's recommended to set a…
Before diving into the Google Ads interface, the first thing Alex should do is clearly…
A Google App campaign is an automated ad format within Google Ads that helps advertisers…
Machine learning in Google App campaigns benefits both marketers and users by ensuring the right…
An ad group in an App campaign can include up to 20 assets in total,…
To effectively guide the campaign, Betty can take three key actions: set clear boundaries by…
Machine learning shifts core responsibilities, freeing up time for marketers to focus on strategy and…
These two points strongly support the use of machine learning over manual input: it can…
Before launching in LATAM, it’s important to go beyond simple translation. You should gain a…
To optimize an App campaign, review the asset report to spot and replace underperforming assets,…
