How are incrementality experiments different from A/B experiments?
Incrementality experiments differ from A/B experiments because they measure the true impact of ads on…
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You work with a national beverage distributor who’s launching a new product in a few months. They’d like to promote the product to their existing users and already have their email addresses from a partner site, so they blast information that way. What’s wrong with how they’re promoting the product?
If you’re working with a national beverage distributor that promotes a new product by sending…
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Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?
The conversions shown in the Conversion Performance Report within the Advertising workspace of Google Analytics…
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A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers.Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?
If a sneaker brand wants to sell more sneakers but feels that their current audience…
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A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
Target ROAS bidding evaluates and predicts the potential value of each conversion for relevant searches…
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A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions.How can the marketer remove duplicate conversions from their conversion count?
To eliminate duplicate conversions from the conversion count, a marketer can update the event tag…
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You’ve been discussing the importance of a first-party data strategy with your client, but they’re questioning why they need to make that adjustment when their internal systems rely on third-party data and cookies. How would you explain to your client the benefit of using their own first-party data?
If a client is unsure about moving away from third-party data and cookies, you should…
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What’s a requirement for implementing sitewide tagging?
A key requirement for implementing sitewide tagging is making sure that the Google Click Identifier…
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Which scenario describes why an advertiser should implement consent mode?
A scenario that explains why an advertiser should implement Consent Mode is when they need…
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In which scenario is incrementality the measurement option that an advertiser should use?
Incrementality is the right measurement approach to use when an advertiser is considering pausing paid…