Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

To help Ben sell excess inventory, Performance Planner recommends a $9,600 investment to generate 1,600 conversions at a $6 CPA. This plan efficiently uses budget and bidding strategies to meet sales goals and reduce leftover stock.

• An investment of $9,100 to generate 1,300 conversions and a CPA of $7
• An investment of $8,400 to generate 1,400 conversions and a CPA of $6
• An investment of $9,800 to generate 1,400 conversions and a CPA of $7
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Explanation:
The Performance Planner plan recommending a $9,600 investment for 1,600 conversions at a $6 CPA is ideal for Ben’s goal of selling excess inventory. This plan delivers the highest number of conversions at the lowest cost per acquisition, making it the most efficient option to clear surplus stock while maximizing return on investment.