The education company should consider App specific goals, Business goals, and Stage of app maturity when determining the objectives for their upcoming campaign. Competitor strategy Annual revenue Business goals Stage…
App downloads are growing year over year and While on mobile devices, users spend the majority of time in apps are the two compelling reasons to include an app as part of a…
A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action)…
Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report to identify and add more top-performing assets are the two ways a marketer can use data…
Set boundaries, Provide a lot of good data and Evolve the strategy are three ways in which Hiroko can help guide the machine learning powered campaign. Update campaign settings daily. Adjust bids regularly. Set…
Pick an event that matters to your business and occurs frequently. You should keep it in mind when selecting events to measure in a Google App campaign. Pick an event…
For a Google App campaign, Aaron should wait to apply any bid changes until at least 100 conversions have accumulated. 25 50 200 100 The correct answer is: 100 It might be tempting…
Conversion tracking provides vital data that fuels the machine learning central to Google App campaigns Conversion tracking provides insights that help shape push notifications for your apps Conversion tracking enables…
Using Bid Guidance, Clara can view an estimate of the number of installs or in-app actions achievable with her bidding strategy. An estimate of the total number of impressions the…
Felix measure VTCs with Google, in addition to the network he uses. He’ll receive consistent measurement across his marketing landscape. Google offers more segmentation information for VTCs than all other networks.…