Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

• Similar Audiences
• Standard remarketing
• Demographic targeting
• Custom Intent audiences

Explanation
When In-Market audiences don’t align with your specific business needs, custom segments are a powerful alternative. They allow advertisers to define their ideal audience by entering relevant keywords, URLs, or apps related to their products or services. This flexibility helps Brian reach potential customers who are more likely to consider his offerings, even if they fall outside the predefined In-Market segments.