What impact has machine learning made on the marketing industry?
Advertisers today can process larger volumes of data than ever before, thanks to machine learning—enabling…
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Google Ads Apps Certification
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Google Ads Apps Certification
What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
Google Play allows up to five localized store listing experiments to run simultaneously. 2 3…
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Google Ads Apps Certification
The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
Five-star reviews often highlight three key qualities: visually appealing design, user-friendly usability, and fast performance.…
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Google Ads Apps Certification
Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
To follow video asset best practices, the video should highlight the app and demonstrate how…
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Google Ads Apps Certification
Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
App engagement should be considered alongside app discovery in marketing because many users stop using…
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Google Ads Apps Certification
Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
If Linda provides the required text assets but lacks additional creative elements, Google App campaigns…
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Google Ads Apps Certification
What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
In Google App campaigns, identifying users with high lifetime value allows marketers to focus strategies…
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Google Ads Apps Certification
What are the two key components of a high-quality app experience?
A high-quality app experience relies on two core elements: technical performance and user experience. Personalization…
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Google Ads Apps Certification
How do humans and machines work as an effective team when running Google App campaigns?
Humans and machines bring complementary strengths, making them a powerful team when managing Google App…
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Google Ads Apps Certification
Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
Marketers are advised to set location targets at the country level or broader, as the…