Describe the difference between the traditional story arc and the emerging story arc.
The traditional story arc builds slowly to a climax and brands at the end, whereas…
Google Ads
Google Ads Creative Certification
Google Ads
Google Ads Creative Certification
You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
If You have assets like brand images, text, and logos available, the Video Creation Tools…
Google Ads
Google Ads Creative Certification
You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
You should connect with viewers through video ads. You should keep the value proposition and…
Google Ads
Google Ads Creative Certification
You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
Text is an important input. Writing effective headlines and descriptions for app campaigns. Headlines should…
Google Ads
Google Ads Creative Certification
You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?
To optimize your existing video ad creative you should use more close-ups of the product…
Google Ads
Google Ads Creative Certification
You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
You should follow an approach of humanising the story to help people think or feel…
Google Ads
Google Ads Creative Certification
You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
Location insertion is a valuable feature to use in the search campaigns for a law…
Google Ads
Google Ads Creative Certification
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
The correct way to set up keyword insertion in Google Ads for a Search campaign…
Google Ads
Google Ads Creative Certification
What information is automatically pulled for you when creating an app campaign?
Logo, rating, and title are pulled for you automatically when creating an app campaign. Logo,…
Google Ads
Google Ads Creative Certification
You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
If you are aiming to drive awareness for a global beauty brand’s new product, you…