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May 22, 2025
Google Ads Google Ads Creative Certification

You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

An action shot taken directly from the app will be helpful to develop assets for…

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May 22, 2025
Google Ads Google Ads Creative Certification

Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

20 is the cap for the number of HTML, image, and video assets per ad…

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May 22, 2025
Google Ads Google Ads Creative Certification

Which of the following is a best practice when implementing an experiment?

Testing only one variable for each experiment is considered as a best practice when implementing…

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May 22, 2025
Google Ads Google Ads Creative Certification

You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

If you are aiming to drive sign-ups for your software’s free trials, you should set…

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May 22, 2025
Google Ads Google Ads Creative Certification

You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

You're making your first video ad with the goal of building awareness for your direct-to-consumer…

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May 22, 2025
Google Ads Google Ads Creative Certification

Which of the following asset types would not be accepted for an app campaign?

A website is an asset that is not accepted for an app campaign. Video Image…

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May 22, 2025
Google Ads Google Ads Creative Certification

How should you approach creative effectiveness in order to boost performance of video campaigns?

Use research-backed creative guidelines and iterate with experimentation to improve the performance of video campaigns.…

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May 22, 2025
Google Ads Google Ads Creative Certification

Why is Ad strength an important section to check when creating a responsive display ad?

Ad strength provides recommendations for the quantity and diversity of each type of asset. That’s…

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May 22, 2025
Google Ads Google Ads Creative Certification

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

For a video ad targeting consideration, prioritize showcasing the product over people. Emphasize multiple people…

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May 22, 2025
Google Ads Google Ads Creative Certification

You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

If you’re creating a video ad for a travel company with the goal of driving…

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