When should you use responsive display ads?
You should use responsive display ads when your primary goal is performance. When your ads…
Google Ads
Google Display Ads Exam
Google Ads
Google Display Ads Exam
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
If Catherine wants to reengage existing visitors who didn’t purchase, she needs to set the…
Google Ads
Google Display Ads Exam
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Which bidding strategy helps maximize clicks within a fixed budget? Target impression share Maximize conversions…
Google Ads
Google Display Ads Exam
What can the Performance Planner recommend?
Performance Planner can recommend ideal campaign settings to maximize budget efficiency. Extensions that should be…
Google Ads
Google Display Ads Exam
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frank should select the "Influence consideration" objective for his Display campaign if his goal is…
Google Ads
Google Display Ads Exam
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
To help Ben sell excess inventory, Performance Planner recommends a $9,600 investment to generate 1,600…
Google Ads
Google Display Ads Exam
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
Relevance, control, and results are the three core principles upon which Google Ads was built.…
Google Ads
Google Display Ads Exam
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Google Ads is built on Relevance, Control, and Results—ensuring your ads reach the right people,…
Google Ads
Google Display Ads Exam
Which statement is true about the value of Google Display Ads?
Google Display Ads use advanced automation and smart bidding to connect your message with the…
Google Ads
Google Display Ads Exam
What does Performance Planner automatically do?
Performance Planner automatically forecasts how your current campaigns are expected to perform in the future.Performance…