Where can you apply labels within your Search Ads 360 campaign?
Labels can be applied to ad groups, campaigns, keywords, and ads. Ad groups, campaigns, keywords,…
Google Ads
Google Marketing Platform
Google Ads
Google Display Ads Exam
When should you use responsive display ads?
You should use responsive display ads when your primary goal is performance. When your ads…
Google Ads
Google Display Ads Exam
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
If Catherine wants to reengage existing visitors who didn’t purchase, she needs to set the…
Google Ads
Google Marketing Platform
If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
They should use the “Maximize conversions with a spend target” bidding strategy to drive as…
Google Ads
Google Marketing Platform
Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
Your client wants to customize and analyze particular aspects of their Google Ads data using…
Google Ads
Google Display Ads Exam
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Which bidding strategy helps maximize clicks within a fixed budget? Target impression share Maximize conversions…
Google Ads
Google Marketing Platform
What are three key functionalities of Search Ads 360?
Search Ads 360 offers three core functionalities: detailed insights at the account level, centralized tools…
Google Ads
Google Display Ads Exam
What can the Performance Planner recommend?
Performance Planner can recommend ideal campaign settings to maximize budget efficiency. Extensions that should be…
Google Ads
Google Display Ads Exam
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Frank should select the "Influence consideration" objective for his Display campaign if his goal is…
Google Ads
Google Display Ads Exam
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
To help Ben sell excess inventory, Performance Planner recommends a $9,600 investment to generate 1,600…